Free Tool
UTM Link Builder
Create trackable campaign links for Google Analytics in seconds — free and entirely in your browser.
Generated tracking link
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Source, medium and campaign are lowercased; spaces become +. Use the link in ads and posts, see results in Google Analytics campaign reports.
What are UTM parameters?
UTM tags are small labels added to a link — source, medium and campaign — that let Google Analytics attribute every visit to the exact campaign that sent it. Without them, paid and social traffic often hide inside “direct”.
UTM best practices
Always set at least utm_source, and keep every value lowercase and consistent. “Google” and “google” are counted separately, so this tool lowercases them automatically to keep your reports clean.
FAQ
Frequently Asked Questions
Which fields are required?
utm_source is the minimum; source, medium and campaign together are the recommended standard.
Where do I see the results?
In Google Analytics under Acquisition / Traffic acquisition — grouped by your source, medium and campaign.
Should UTM values be lowercase?
Yes — “Google” and “google” are counted separately, so this tool lowercases them automatically.
Let’s measure your campaigns properly
We set up tracking, ads and reporting end to end.