Free Tool
Google Ads Character Counter
Keep your ad headline (max 30) and description (max 90) within Google’s limits — with live counting.
Google Ads text limits
Headlines are capped at 30 characters and descriptions at 90. A responsive search ad lets you provide up to 15 headlines and 4 descriptions, and Google tests the best combinations for you.
Writing ad copy that fits
Lead with a clear benefit, work your main keyword into a headline, and end with a call to action. Avoid emojis — they are usually rejected in text ads and eat into your limited space.
FAQ
Frequently Asked Questions
How many headlines and descriptions?
Responsive search ads allow up to 15 headlines and 4 descriptions; Google tests the best combos.
Do Turkish characters count?
Yes, they count as normal characters. This counter handles them correctly.
Can I use emojis?
Emojis are usually not approved in Google Ads text ads; better to avoid.
Leave your ads to the pros
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